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BlueWine® is a communication and marketing company dedicated to the wine and spirits industry throughout the world, based in Montreal, Canada and in Bordeaux, France.
Our team, which is composed of wine and spirits amateurs, combines professional
talents and competence in organizing
professional or private tasting
sessions, participating in events,
organizing wine and spirits, etc.
In addition to having built and designed a number of Internet sites, we have created an Internet search-engine addressed to wine and spirits professionals and amateurs. Everyday, thousands of people find what they need thanks to
BlueWine®.
Strategic Analysis
Before launching Internet activities a company must first make a thorough strategic market analysis. This analysis will bring a better understanding of the different targeted markets.
This analysis must examine the:
- Economic Data of the targeted Countries
- Competitors already Online
- Potential Clients
- Potential Commercial Business Partners
Internet
Commercializing Strategy
The Internet commercializing strategy is of utmost importance to the success of your web site. We will jointly develop a strategic planning adapted to your clientele, to your image as well as to your sales, reservation and information distribution objectives.
- Identification of your needs
- Indexing on search engines and
directories
- Exchange programs (Links, Logos,
page rank, etc.)
Media Positioning
This step consists of preparing and managing your advertisement budget. In order to ensure a campaign's success we will offer our media recommendations, following our analysis, presenting the opportunities offered to
your objectives.
- Identify your needs and of your targeted clientele
- Find, negotiate and reserve advertising spaces
- Supply the Graphical design of your advertisements (paper
& Internet)
- Launch, manage and follow-up a campaign.
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Advertising
based on performance (PPC)
Press Communication
This is the last step in the commercialization of your Internet site. Its purpose is to appropriately use targeted traditional and Internet medias in order to broadcast an efficient press release campaign.
- Identify your needs and your targeted clientele
- Find, negotiate and reserve press coverage (paper and Internet)
- Launch, manage and follow-up the broadcast
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Tasting
